Board of Director

Robert af Jochnick

Chairman of the Board

Born in 1940.
Co-founder of Oriflame.
Elected to the Board in 1970.
Member of the Nomination Committee and the Remuneration Committee.
LLB Stockholm University and BSc in Business Administration Stockholm School of Economics.
Chairman of Credus Management AB, Mint Capital Ltd and the af Jochnick Foundation. Board member of Medicover Holding S.A., the World Childhood Foundation, GoodCause Foundation, GoodCause Holding AB and Research Institute of Industrial Economics.

Shareholding in Oriflame as at 31 December 2011*: 3,491,519.
Not independent from the Company nor its major shareholders.

Jonas af Jochnick

Board Member

Born in 1937.
Co-founder of Oriflame.
Elected to the Board in 1970.
Member of the Audit Committee.
LLB Stockholm University. MBA Harvard Business School and Dr h c Stockholm School of Economics.
Chairman of Medicover Holding S.A., Celox S.A. Board member of Oresa Ventures S.A.

Shareholding in Oriflame as at 31 December 2011*: 4,303,500.
Not independent from the Company or its major shareholders.

Marie Ehrling

Board Member

Born in 1955.
Elected to the Board in 2007.
Member of the Audit Committee.
BSc Stockholm School of Economics.
Vice Chairman of Nordea Bank AB. Board member of Axel Johnson AB, Securitas AB, Schibsted ASA , Loomis AB, Invest Sweden, Safegate AB, World Childhood Foundation, IVA and CAS L at Stockholm School of Economics. Chairman of Norwegian Swedish Chamber of Commerce.

Shareholding in Oriflame as at 31 December 2011*: 300.
Independent from the Company and its major shareholders.

Christian Salamon

Board Member

Born in 1961.
Elected to the Board in 1999.
Member of the Audit Committee.
MSc Royal Institute of Technology. MBA Harvard Business School.
Chairman of the Board of OSM Holding AB and NCAB Holding AB. Board member of Lamiflex International AB, Unlimited Travel Group AB and Oresa Ventures S.A. Advisory board member of Sustainable Technologies Fund, and Investment Committee member of Fagerberg & Dellby.

Shareholding in Oriflame as at 31 December 2011*: 14,940.
Independent from the Company and its major shareholders.

Lilian Fossum Biner

Board Member

Born in 1962.
Elected to the Board in 2007.
Member of the Remuneration Committee.
BSc Stockholm School of Economics
Board member of Retail and Brands AB, Melon Fashion Group OJSC , Thule Group AB, Givaudan SA and a-connect ag.

Shareholding in Oriflame as at 31 December 2011*: 1,000.
Independent from the Company and its major shareholders.

Helle Kruse Nielsen

Board Member

Born in 1953.
Elected to the Board in 2005.
Member of the Audit Committee.
BSc Copenhagen Business School.
Board member of New Wave Group AB, Gumlink A/S, Nils Adlers Stipendiefond, Aker BioMarine ASA and Lantmännen ek för.

Shareholding in Oriflame as at 31 December 2011*: 1,000.
Independent from the Company and its major shareholders

Alexander af Jochnick

Board Member

Born in 1971.
Elected to the Board in 2007.
BSc in Business Administration Stockholm School of Economics.
Board member of CL Intressenter AB, Credus Management AB and NC Holding AB. Founder and board member of Serious Nature AB.

Shareholding in Oriflame as at31 December 2011*: 418,884.
Not independent from the Company nor its major shareholders

Magnus Brännström

Chief Executive Officer, CEO

Born in 1966.
Elected to the Board in 2005.
Law studies and MSc, Uppsala University.

Shareholding in Oriflame as at 31 December 2011*: 271,921.
Not independent from the Company being CEO.

Anders Dahlvig

Board Member

Born in 1957.
Elected to the Board in 2010.
BSc Business Administration Lund University, MA Economics University of California.
Chairman of the New Wave Group.
Board member of Kingfisher plc, Hennes & Mauritz AB (publ), Axel Johnsson AB and Resurs Bank AB.

Shareholding in Oriflame as at 31 December 2011*: 4,800.
Independent from the Company and its major shareholders.

Management

The CEO is appointed by the Board and is responsible for the day-to-day control of the Group. Oriflame's Chief Executive Officer Magnus Brännström was born in Sweden in 1966. He studied law and received his Masters of Science in Business Administration and Economics from Uppsala University. Mr. Brännström worked for Spendrups, a Swedish brewery, before joining Oriflame as Managing Director of Russia in 1997. He then became Regional Director for the CIS and Asia regions. Mr. Brännström assumed his position as CEO of Oriflame in March 2005.

The Corporate Committee is responsible for the implementation of the Group strategy, business control and the distribution of resources between the regions. The Corporate Committee is headed by the CEO. In addition to the CEO, the Corporate Committee consists of Jesper Martinsson (Chief Operating Officer) and Gabriel Bennet (Chief Financial Officer).

Magnus Brännström

Chief Executive Officer & President

Magnus was born in Sweden in 1966. He worked for Spendrups Brewery before joining Oriflame as Managing Director of Russia in 1997. He then became Regional Director for CIS, Baltics and Asia. CEO since 2005. He is a graduate of Uppsala University, Sweden.

Jesper Martinsson

Chief Operating Officer (COO)

Born in 1966 in Sweden, Jesper joined Oriflame in 1997 after working for Kendrion. His first position was Managing Director of Fleur de Santé, a brand within the Oriflame Group. He later became Regional Director for Central and Western Europe and the Mediterranean. In March 2005, he was promoted to COO. He is responsible for all regional sales, forecasting, sales development and sales support.

Gabriel Bennet

Chief Financial Officer (CFO)

Born in 1968 in Sweden, Gabriel joined Oriflame in 2005 as Group Controller. He previously worked at SCA for 12 years for which he held the position of Vice President Controlling for the global Away From Home Division.