Oriflame is today one of the fastest growing beauty companies selling direct. We are present in more than 60 countries, of which we are the market leader in more than half.
We offer a wide range of high-quality beauty products as well as a unique opportunity to join our sales force and start your own business.
As of today, our sales force consists of approximately 3.6 million Consultants that are marketing our products around the globe.
As of today, our sales force consists of approximately 3.6 million Consultants that are marketing our products around the globe.
Oriflame was founded in Sweden in 1967 by Jonas and Robert af Jochnick and their friend Bengt Hellsten.
Growth drivers
Oriflame’s business model has proven its resilience, sustainability and validity for more than 40 years – in emerging, as well as mature, markets. The key drivers, such as being your own boss, setting your own goals, the low barriers of entry and exit, the lack of discrimination regardless of one’s sex, ethnicity, age, education, physical condition or financial resources, are all in line with a growing population of entrepreneurs that is less dependent on secure employments.
Although the reasons for joining may vary among the many sales consultants in the more than 60 countries where Oriflame is represented, most of them agree that Oriflame offers attractive financial rewards as well as social benefits, i.e. the possibility to look great, make money and have fun. Some join as a way of supporting their family, while building a business and fulfilling a career dream. Others see it as a way to achieve a more flexible life or make extra money while studying, being in between jobs or simply extending one’s social life.
Consultants also join in order to save money through discounted purchases of cosmetics and personal care, by enjoying a discount valid for themselves and their families. The flexibility of the system means that consultants decide for themselves what they want to achieve by joining Oriflame. An additional important growth driver for consumers is the growing demand of cosmetics and toiletries products world-wide.
Although the reasons for joining may vary among the many sales consultants in the more than 60 countries where Oriflame is represented, most of them agree that Oriflame offers attractive financial rewards as well as social benefits, i.e. the possibility to look great, make money and have fun. Some join as a way of supporting their family, while building a business and fulfilling a career dream. Others see it as a way to achieve a more flexible life or make extra money while studying, being in between jobs or simply extending one’s social life.
Consultants also join in order to save money through discounted purchases of cosmetics and personal care, by enjoying a discount valid for themselves and their families. The flexibility of the system means that consultants decide for themselves what they want to achieve by joining Oriflame. An additional important growth driver for consumers is the growing demand of cosmetics and toiletries products world-wide.
Personnel statistics
Number of employees (FTE) by Region and Division
December 2010
| Region/Division | 2010 (Dec) | In procentage |
| CIS & Baltics | 3298 | 39% |
| EMEA | 1548 | 18% |
| Latin America | 697 | 8% |
| Asia | 1226 | 15% |
| Manufacturing Division | 810 | 10% |
| Corporate | 851 | 10% |
Composition in management GMT
CEO, Executive Vice Presidents, Senior Vice Presidents, Vice Presidents, Senior Directors, Directors and Senior Managers. April 2011
| GMT | Numbers |
| Total number GMT | 413 |
| Swedish nationality | 101 |
| Other nationality | 312 |
| Men | 227 |
| Women | 186 |
Vision and Mission
Our Vision is to be the #1 Beauty Company Selling Direct.
Our Mission is to Fulfil Dreams.
Our Mission is to Fulfil Dreams.
Brief facts
- 1.5 billion Euros in annual sales
- approximately 3.6 million Consultants
- 7 900 employees
- A product range of approximately 1000 products.
- Co-founder of World Childhood Foundation.
- Global R&D centre with more than 100 scientists
- 5 own production units in Sweden, Poland, China, Russia and India
- Listed on the Nasdaq OMX Exchange since March 2004
- Operations in more than 60 countries of which 13 franchisees
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