Re-launch of new and improved Oriflame Optimals

During 2009 Oriflame will launch several new and improved products within the Optimals range. The first launch includes Optimals cleansers and the new Optimals Nutri Calm Creams for dry and sensitive skin.

CLEANSERSYou can now create your own optimal skin care routine by combining the new Optimals cleansers with your favourite Optimals range. Choose between four different cleansers:

• The Optimals Cleansing Gel is a convenient way to remove make-up. The lightweight gel with moisturising agents gives your skin a magical feeling of absolute pureness. The gel contains Silver Birch Extract which has purifying and astringent properties and the delicate formula of the cleansing gel optimises the condition of all skin types. Code: 17484
  
• The Optimals Foaming Cleanser removes make-up and impurities, with no need to tone before applying an Optimals moisturising cream. The cleanser also contains moisturising agent to hydrate skin and reduce tightness. Code: 14698
  
• The Optimals Cleansing Milk is a delicate and nourishing cleanser that removes all impurities and make-up. Code: 14700
  
• The Optimals Refreshing Toner refreshes and tones, removes all impurities and make-up as well as restores the pH value in your skin. Code: 14704

OPTIMALS NUTRI CALM CREAMSOur two popular Optimals ranges Comfort and Sensitive have been merged into Optimals Nutri Calm. The Optimals Nutri Calm presents nourishing moisturisers for both day and night enriched with blackcurrant extract and calming complex* to help nourish, moisturise and tone skin.  

• Optimals Nutri Calm Day Cream - A nourishing and protective day cream which helps to relieve tight and dry skin.  Enhanced with a calming complex* rich in natural botanical flavonoids and saponins to calm and soothe skin. Code: 14659
  
• Nutri Calm Night Cream - Developed to intensively nourish and soothe dry and sensitive skin this night cream uses revitacalm, a natural yeast derivative, which revitalises skin during the night and strengthening its natural ability to protect itself against damaging environmental influences. Code: 14678

Optimals Nutri Calm range is also recommended for skin prone to redness.

* based on Elderflower extract, known for its cleansing, soothing, softening and toning properties.
Optimals Cleansers and Nutri Calm Creams will be available from February 2009.
During spring and summer of 2009 Oriflame will launch the Optimals Oxygen Boost and the Optimals BioMaximum+.